Fair Board Bets on Carnival Success

After having last year’s carnival leaving everyone except toddlers a little frustrated, the Valley County Fair Board has put forth considerable effort and focus into improving the carnival for next year’s fair. They ultimately were able to land a deal to bring in Dreamland Carnival Company, based out of Bridger, Mont.

The upcoming carnival will be larger than it has been for at least the last few years. Dreamland will bring 15 rides to the fairgrounds and there will be something for everyone, both young and old, to enjoy. The carnival will also have the familiar fair time games and there will be food carts as well.

The fair board is banking on Dreamland to be a hit, and are taking a gamble with signing the outfit. The fair board took considerable risk in hiring the company as the cost to get Dreamland for the fair was $45,000, which exceeded their budget by $20,000. To minimize losses on the deal, the fair board is brainstorming ways to raise the money by marketing creative advertising ideas, such as selling day sponsorships.

The fair board is fairly optimistic that the gamble will pay off, even though they do not hold out much hope that they will turn much of, if any, profit this year from the carnival. Their main goal is to make enough money to make sure Dreamland gets paid. If the board can accomplish raising the money and has the public's support, they will continue to have Dreamland Carnival return.